Science of Persuasion

1. Reciprocity
1. The idea that if someone gives you something, there is a need to give something back in return can be applied to blogs. In blogs, writers are often times sharing personal experiences with their readers. Because of these shared personal experiences the audience feels the need to reciprocate or give a piece of themselves back, maybe leaving a comment or even making a donation to a cause.
2. Scarcity
1. This can translate into a blog as well. the idea that people want what they cant have can apply to the amount you choose to chair with your audience. If you withhold  certain information from your audience until they, for example, subscribe to your blog for a small fee. More people would be likely to subscribe because of this rule. 
3. Authority
1. When writing a blog it can be helpful to have some sort of authority. For example a person would feel more willing to take advice from someone with a degree in psychology rather than just a housewife sitting at home. This however is not necessary, part of the appeal of a blog is the blogger being reliable and this tactic can sometimes feel more like a forced therapy session or a new article rather than a blog.
4. Consistency
1.  No one likes hypocrites and least of all the internet. the one thing about having a blog is that EVERYTHING is recorded. going back on something you previously said will ALWAYS be pointed out and ridiculed. Being consistent in your stances and your beliefs make the audience more willing to believe what you are trying to stand for. People believe when they believe what you believe. Contradicting yourself does not help that.
5. Liking
1. This is the most important and relatable to blogs on the list. People will not read your blog if they do not like you. It is so easy to click away from a blog, a blogger must be likeable is some way. No one wants to talk or listen to someone they do not like, simple as that.
6. Consensus
1. It is easier to do something that a group of others are already doing. For example, noting that a multitude of people have donated to your cause already will persuade a person to donate to the cause as well. Everyone wants to be part of the "in" crowd.
Ethos, Pathos, Logos


A blogger is more likely to use pathos because it connects with the reader on an emotional level and is more likely to build a deeper connection with the audience. This is often time how writers of connect with their readers. If a person is emotionally invested in the text it make the text easier to read, more likely to come back to the text, and more likely to read future text.
Ethos and Logos can also be useful tools more are more supportive in most writing. having a logical argument is always the best way to go about things at a basic level, and showing you are a credible source is also extremely helpful with certain topics however for most writing, especially fiction, pathos is always a safe bet.